Hidden cost calculator
For wellness & personal development practitioners
(sophrology, naturopathy, coaching, reflexology, wellness massage…)
1. Your practice
E.g. 10 to 25 depending on your schedule
Most common rate: $60 to $120
Total time (sessions + admin + prospecting)
Admin, prospecting, social media, management… (often 20-35%)
2. Current losses & costs
Observed average: 6 to 12% in wellness
Online booking + CRM + invoicing + website… (often replaced by a single solution)
Estimate (0 if you don’t know): corporate partnerships, employee wellness programs, etc.
Note: Marketing spend (advertising, business cards, trade shows, etc.) is not included here. Even with a solution like M.A.C. Moov’, it still makes sense to keep investing in visibility and client acquisition. This calculator focuses on the hidden costs of time, no-shows, scattered tools and missed opportunities.
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Your estimated hidden costs (per year)
You will also receive these results by email: it may take a few minutes to arrive.
Non-billable time
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No-show losses
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Separate tools
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B2B opportunities
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Total estimated hidden costs
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Compared with a M.A.C. Moov’ subscription
Comfort ($150 excl. tax/month)
$1,800
Premium ($300 excl. tax/month)
$3,600
Potential savings vs total hidden costs
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Assumptions used:
- Value of time = session rate (opportunity cost)
- 48 working weeks per year (vacation + public holidays)
- No-shows are calculated on the number of scheduled sessions
- Marketing spend is not counted as a “hidden cost”: it remains useful even with a centralized solution
- Figures are indicative estimates, not an exact prediction
This tool is intended for wellness and personal development practitioners (sophrology, naturopathy, coaching, reflexology, wellness massage, etc.). It does not apply to medical doctors. Results are estimates based on industry averages. For a finer analysis, track your admin time for 1 to 2 weeks. A M.A.C. Moov’ subscription can reduce part of these costs (tools, no-shows through reminders, admin time), without replacing a sensible marketing budget.